Welcome to the YAAAMS Systems
The Yaaams Systems is use to equip media analyst with the tools to understand and resist media stereotypes that affect all of us. The Systems are dedicated to pointing out negative portrayals of African-Americans in the Media. .
BLACK RATINGS SYSTEM
TV networks often lack sensitivity in depicting the various ethnic groups and multiculturalism that make up American society. Neither all-white nor all-black sitcoms express the reality of daily life for most people.
CHARACTER CODES
A panel of YAAAMS contributors was assembled for the purpose of analyzing various dimensions of black characters and documenting the consistency with which the media presents negative stereotypes in relation to physical characteristics.
STEREOTYPE GUIDELINES
Stereotypes are generalizations about a group of people whereby we attribute a defined set of characteristics to this group. These classifications can be positive or negative such as when various nationalities are stereotyped as friendly or unfriendly.
| DEGREES OF DEGRADATION |
NEWS COVERAGE LEVELS
Using the News Coverage levels to show the differences in coverages prevents wrongly attributing equality without consideration to varying degrees of intensity and the resultant variance in perception. Click here
RACISM LEVELS
The media cannot mask racism in America, but they can minimize it. Unfortunately, the media rarely covers real legitimate stories about racial violence, racial profiling, and discrimination.
These stages were created so people can understand there are different levels of police brutality. However you don’t have to be driving to experience any abuse from the police. |
